Our brand was started by, designer, Jessica Laché Fulks (now Singleton) in Fayetteville, NC. It originated from her custom t-shirt line, J.Fulks Originals. The new brand ideas were formally introduced in the spring of 2008 as a mix of J.Fulks Originals urban wear with more high fashion garments. In August of 2010, the brand was seen in the Members Only Clothing line fashion show in Raleigh, NC. The show caught the eye of a marketing employee with Members Only, resulting in recognition and positive feedback from the company's head designer and President. Orders for one of kind garments began to pick up tremendously, leading to expansion needs.
In November 2011, the brand underwent a major change in its brand identity because of the great response to its vintage-inspired garments. The demand for more structured and tailored garments increased. The head designer, Jessica Fulks, capitalized on this new vision of vintage-inspired clothing. It was later decided that the vintage-inspired garments would be the strongest design point-of-view. The brand opened up to a broader audience and dropped its tagline, urban high fashion, to introduce "the future of vintage" to the world.
Laché Supply & Company is a print-based lifestyle brand that takes an athleisure approach to multi-functional tailored garments. We provide clothing that satisfies the need for adaptability, comfort, and functionality. Oversized prints and bold colors drive our aesthetic and act as a backdrop for our ancestral stories to be told.